Words + Meaning =
A message people want to respond to...


What gives words meaning? The truths they tell. Every day, people are inundated with marketing lingo and advertising hokum that sounds good and promises a lot...but delivers little. Is it any wonder words are losing their meaning and along with it, their ability to create a positive impact?  If you want people to be convinced by your message, you need to tell them something they can actually believe.

Some Words and Phrases We Won't Ever Use

  • game changer
  • actionable & action item
  • real time
  • deliverables
  • do more with less
  • engagement
  • join the conversation
  • new and improved
  • insanely useful
  • create buzz
  • double your (fun, sales, money, etc)
  • follow this one weird tip
  • you'll love it
  • rebranding
  • emotional branding
  • visionary
  • targeted
  • spin
Truth In Advertising.....
  • life coach
  • think outside the box
  • low hanging fruit
  • synergy
  • word of mouth
  • value added
  • thought leader
  • free gift
  • you won't believe