Words + Meaning =
A message people want to respond to...
What gives words meaning? The truths they tell. Every day, people are inundated with marketing lingo and advertising hokum that sounds good and promises a lot...but delivers little. Is it any wonder words are losing their meaning and along with it, their ability to create a positive impact? If you want people to be convinced by your message, you need to tell them something they can actually believe.
Some Words and Phrases We Won't Ever Use
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Truth In Advertising.....
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