Words + Meaning =
A message people want to respond to...
What gives words meaning? The truths they tell. Every day, people are inundated with marketing lingo and advertising hokum that sounds good and promises a lot...but delivers little. Is it any wonder words are losing their meaning and along with it, their ability to create a positive impact? If you want people to be convinced by your message, you need to tell them something they can actually believe.
Some Words and Phrases We Won't Ever Use
Truth In Advertising.....